Productside Resources
Strategic Planning for Product Managers
Kill the guesswork. Ship the strategy.
Kickstart your strategy with 8 expert-built templates that guide you from scanning the market to launching with impact. Use these tools to align your team, sharpen decisions, and prove value.
Download Now
hbspt.forms.create({ portalId: "20417305", formId: "29d4005e-c652-4ee9-a6d4-4c334fbb088d", region: "na1" });
Productside Resources
Strategic Planning for Product Managers
Kill the guesswork. Ship the strategy.
Kickstart your strategy with 8 expert-built templates that guide you from scanning the market to launching with impact. Use these tools to align your team, sharpen decisions, and prove value.
Download Now
hbspt.forms.create({ portalId: "20417305", formId: "29d4005e-c652-4ee9-a6d4-4c334fbb088d", region: "na1" });
What's Inside
01. PESTEL Analysis – Scan external forces (Political, Economic, Social, Tech, Environmental, Legal) that shape your market.
02. Competitive Analysis – Benchmark against rivals to spot gaps, strengths, and opportunities.
03. Framing the Problem – Define the problem, context, audience, and desired outcomes.
04. Positioning Statement – Capture your unique value, audience, and differentiation.
05. The Outcome Tree – Map product drivers and assumptions to focus your strategy.
06. Product Outcome Canvas – Summarize discovery and validation in a shareable, executive-friendly view.
07. Outcome-Based Roadmap & Release Plan – Prioritize outcomes over outputs to deliver real value.
08. Go-to-Market Enablement – Align sales and marketing for a successful product launch.